Probably the weirdest among photobook competitions, the FLIP Photobook Award focuses not on the photobook itself, but on the way of its presentation. With many photography books in fact becoming contemporary art objects, we would like to find the best examples of photobook videos, considering the accompanying video as a stand-alone genre emerging within the photobook culture. We would like to praise the creative minds who finalize their work not with just the book, but also with its flip documentation.

The winner and 5 runners-up of the first FLIP Award were announced on December 15th, 2016. The selection of the best photobook videos were presented at screenings during the Moscow Photobook Festival on May, 12-28, 2017, that took place at The Lumiere Brothers Center for Photography.

The entries for FLIP were also invited to LhGWR gallery, The Hague, The Netherlands. LhGWR gallery included all video works submitted for the FLIP Award at the exhibition named "2016 days of awesome photo books". Exhibition Dates: December 10th, 2016 - Feb 4th. 2017. FLIP videos were also presented in 2017 as a part of the photo festivals in Budapest and Braga.